Hey, all! I'm Deborah Ann Spence, but most people call me Deb Spence or Deb for short.

Like most entrepreneurs, I created "The Fierce Formula" because I saw a void—an empty space with no real solution to fix it.

Most managers are OK with how things are in the real estate sales industry. But fortunately, I am a change-maker and the genius behind "The Fierce Formula."

I was appalled at how new agents were onboarded and trained. Here's why.

I started working for a major real estate franchise in Montgomery County, PA. They were a big player in the suburban market of Philadelphia. In my first year, I listed 63 homes, received many awards, became "rookie of the year," and had write-ups in many of the local newspapers.

I built the book of business on my own without any support from the brokerage. Heck, it took three months before the manager spoke to me. And when he did, he said my success was a fluke. Aggh.

But that's the void I discovered.

If the brokerage does not profile you as a potential top producer, good luck getting help; you go to the bottom of the barrel pile. That means you go to "waste of time" pieces of training with useless information from some broker who sold real estate 45 years ago when clients came into the office and looked for homes from a binder. (by the way, they still had the binder in my office, smh)

In my journey, I discovered that regular folks like teachers, nurses, home health aides, graduate students, bloggers, door dashers, and Uber drivers who want to start a career in real estate have no chance of using the traditional model. You will be lost even if you make it past licensing and sponsorship by the broker of record.

But not on my watch!

That's why I created the Fierce Formula to help you. Following this modern, state-of-the-art, and relevant real estate sales formula will make you a $6fig and beyond agent in no time. And you could bypass my record of listing 63 homes your first year in the business. LOL

Here's the details of the program below:


Overview: Fierce Formula isn't just a course; it's a comprehensive transformation pathway designed for real estate professionals committed to excelling in their careers. This dynamic program integrates key insights, providing a robust foundation for new agents (or not so new) looking to innovate, communicate, and dominate in their market.

Building a Personal Brand: Learn how to clarify your message and connect with clients by creating a compelling narrative for your brand, setting you apart in a crowded market.

Lean Strategies for Real Estate: Discover how to create more value for clients while minimizing waste, experimenting with new techniques, and pivoting effectively based on market feedback.

Advanced Negotiation Techniques: Learn to read between the lines, communicate precisely, and close deals more effectively.

Goal Setting with 'Measure What Matters': Implement Objectives and Key Results (OKRs) to set, track, and achieve your goals with unprecedented clarity and focus.

Mastering Crucial Conversations: Develop the skills to handle high-stakes discussions with ease. Improve client relationships, teamwork, and problem-solving abilities.

YouTube Mastery for Real Estate Agents: Dive into strategies for creating engaging video content that boosts your visibility and positions you as a market expert.

Blogging Brilliance: Learn how to craft informative, compelling blog posts that enhance your online presence, attract more clients, and establish your authority in the real estate niche.

Introduction to AI for Real Estate: Get ahead by understanding and utilizing AI tools to automate tasks, analyze market trends, and personalize client interactions.


  • Comprehensive Content: Over 50 hours of interactive content, including videos, real-world case studies, and quizzes.
  • Expert Instructors: Learn from industry leaders and subject matter experts.
  • Flexible Learning: Study at your own pace, with access to the course from any device.
  • Community Access: Network with a vibrant community of fellow real estate professionals.
  • Ongoing Support: Benefit from continuous updates to the course material and live Q&A sessions.

That's not all

  • One-On-One Coaching Sessions
  • Weekly Group Masterminds
  • Relevant Resources and Templates
  • Business Planning


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The Fierce Formula Copyright 2022

D Spence Development Corp

c/o Deb Spence

PO Box 130

Pottstown Pa 19464

D Spence Development Corp

C/O Deb Spence

Po Box 130

Pottstown Pa 19464